Strategy

The French term “Singulier” can be translated to original or unusually gifted people. And we have all heard of that elusive quality known as originality, which is a synonym of brilliant, bold, bright, gifted and unconventional.
Referring to someone as original can also bring up connotations of eccentricity or weirdness. Extremely complex and full of life, true originals can also be misunderstood. Depending on the company, if they don’t have the best reputation, they might sometimes be seen as non-conformist, a black sheep, troublemaker, rabble-rouser, disrupter, heretic or radical. They get shunned easily and often.